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Our Concept

Beauty Liberation

The desire to be beautiful is universal, regardless of gender, culture or age.

In accordance with our brand vision of ‘Beauty Liberation’, ReFa combines accumulated know-how of beauty devices and cosmetics with innovative ideas and beauty care solutions to go beyond the limits of existing beauty culture and develop every element of the culture. We aim to become an ‘OmniBeauty Brand’ that expands beauty culture possibilities.

We will accomplish this by widening the beauty culture choices available to customers by providing a diverse product lineup, capturing every physical and lifestyle aspect from a beauty culture perspective and propose beauty practices never before imagined.